Advertising Information

WHAT IS HIGHWAY RADIO?

Highway Radio is an unparalleled medium that reaches the largest single market of tourists heading to southern Nevada. We provide advertisers an opportunity to have an intimate conversation with 14 million tourists over a 4 to 6 hour period; 35% of those tourists are undecided on accommodations.

WHY DOES HIGHWAY RADIO WORK?

Strategically placed radio towers create complete continuous coverage of over 40,000 square miles of the Mojave Desert and the southern Nevada pipeline — I-15 — allowing you to reach millions of travelers and hundreds of thousands of Mojave residents. 400,000 watts of power insures high quality reception throughout the desert.

HOW DOES HIGHWAY RADIO REACH TRAVELERS?

The Highway Radio audience is a captive audience. Travelers across the Mojave face a 4 to 8 hour drive to tourism destinations in southern Nevada. They want and need traffic, weather, entertainment and accommodation information. For 39 years, Highway Radio has delivered just that.

Highway Radio is without peer because it is the only broadcaster serving this huge feeder market with up-to-the-minute traffic and weather information 24/7…that’s all night and weekends too!

About Highway Radio

For 39 years, Highway Radio has been broadcasting the Vibe of Las Vegas and Laughlin, reaching the largest single market of tourists heading to Southern Nevada.

Highway Radio is a network of strategically placed radio towers that create complete, continuous coverage over 40,000 square miles of the Mojave Desert and the Southern Nevada pipelines—Interstate 15, U.S. Highway 93/95 and Interstate 40—allowing you to reach millions of travelers and hundreds of thousands of Mojave residents. With 400,000 watts of power to insure high-quality reception throughout the desert and in the local Las Vegas Marketplace, advertisers can have an intimate conversation with tourists over the four- to six-hour period they are en route to Las Vegas and Laughlin.

With three distinct stations, each with their own personality and unique listenership, Highway Radio reaches everyone no matter what their listening preferences. The Vibe plays the best of the pop and dance charts of today; The Drive has the best rock of yesterday and today; and Highway Country serves up chart-topping country. With so many options, Highway Radio has something for everyone and advertisers can benefit from our unique positioning.

Highway Radio is without peers as the only broadcaster serving this massive influx of travelers, with up-to-the-minute traffic, weather and Las Vegas and Laughlin information, day and night.

  • 3.5 million listeners reached per month on the highway
  • Traffic and weather twice an hour
  • Remote broadcast events with giveaways
  • Daily entertainment reports with Vegas Revealed and The Look at Laughlin
  • Foodie updates from Al Mancini with Neon Feast
  • Movie reviews with Josh Bell Hates Everything
  • Lowest cost of acquisition compared to competitive advertising mediums serving Southern Nevada tourist destinations

Did you know, the New ViBE 99.7 …

  • Was purpose-built to become the #1 dance music radio station in the country!

  • Covers a wide range of dance music genres from the super club sounds to the underground.

  • Directly connects with the most desirable 21-39 year old demographic of Las Vegas tourist and locals!

  • Is jammed with TONS of new music, live shows, industry news, events, interviews, remote broadcasts, artist meet and greets and so much more!

  • Is the sonic guide to the galaxy class dance music experience of Las Vegas and the weekend soundtrack for the laser raver tourist and locals alike!

  • Is the go to format for Uber & Lyft drivers across Las Vegas!

  • Blasts across Las Vegas on terrestrial FM with a duplicate broadcast on HD-1 and online streaming player!

The Highway VIBE is a Hot AC station with a unique mix of contemporary music and information to keep the Las Vegas and Laughlin visitor entertained and up to date! 99.7, 98.1, and 98.9 FM delivers your hits, traffic, weather and everything Vegas.

Coverage: 40,000 square miles of the Mojave Desert; 1,000 miles of I-15, I-40, I-95, I-93 and other feeder routes; approximately 50 million travelers annually; 500,000 residents of the Mojave and tri-state area.

The rock is back in the High Desert. DRIVE 96-9/94-9 cranks out non-stop Highway Rock to and from Las Vegas and Laughlin. Catch some laughs every hour with “Drive-Thru Comedy”. Traffic and Weather updates twice an hour, and hourly updates from ABC News to keep you informed in the age of non-stop “crazy”. Tune in and turn it up. 96.9 South. 94.9 North.

Coverage: I-15 Victorville to Nevada state line; I-40 Barstow to Needles

Highway COUNTRY is a mainstream station playing today’s hot new country and all-time favorites from George Strait to Taylor Swift.

Coverage: 40,000 square miles of the Mojave Desert; 1,000 miles of I-15, I-40, I-95, I-93 and other feeder routes; approximately 50 million travelers annually; 500,000 residents of the Mojave and tri-state area

For more information on how we can help you reach your advertising goals contact us here.